Social Media for Corporate Communications

Fresh strategies for storytelling, protecting your brand, and managing your reputation in a digital world

June 20 – 22, 2016 | New York City

Pre-conference workshop day: Monday, June 20
Main, two-day conference: Tuesday, June 21 and Wednesday, June 22

Join your peers and gain practical tips from leading organizations who have maximized the power of social media for their corporate communications strategy.

Learn how to leverage social media to spur creativity and collaboration within your employees, break through the clutter, and drive organizational culture and results. See real examples and hear best practices from organizations, including:

Hear Examples From…

The communication challenges corporate communicators face is constantly growing. Don’t let your social media strategy become a daunting task. Attend this conference and discover how to ensure that social media adds true value to your organization.

See real-examples from your peers as you learn how:

Topgolf successfully developed a culture and communication strategy to promote innovative storytelling that resonated across the enterprise and extended beyond the company. Read more about Topgolf.>>
Verizon fostered collaboration in order to align consistent messaging across all social media platforms. Read more about Verizon.>>
FedEx turned engaged employees into brand advocates to tell their organization’s story. Read more about FedEx.>>
U.S. Bank utilized Twitter and brand journalism to tell their organization’s story. Read more about U.S. Bank.>>
Pratt & Whitney effectively used social media and their employees to support strategic business objectives and position their brand. Read more about Pratt & Whitney.>>
Scholastic utilized new social media platforms such as Podcasts, Snapchat and Periscope to tell their brand’s story in new and exciting ways, while expanding its social reach. Read more about Scholastic, Inc.>>

What you will learn…

This one-track, vendor & sales pitch free format will provide you with practical & tactical examples and strategies that you can easily implement into your own organization. Return to the office inspired and ready to tackle your social media strategy, including:

Engaging your audience with your story on a variety of social media platforms — and aligning your messages across channels
Reigniting tired communications and writing copy that grabs — and keeps — your audiences attention
Expanding your social reach in new ways that will connect on a deeper level with your audiences
Creating engaging, branded content with an authentic tone, voice, and personality
Using tools that will support your storytelling culture, including social media ambassador apps, your intranet, videos and more
Choosing the right social media tools for your organizational goals, employees, and audiences
Creating videos that boost your corporate communications effectiveness and your brand
Taking control of your online reputation to manage and maintain a balanced reputation
Preparing for what’s next in social media for corporate communications
Shifting leadership into thinking ‘outside-the-box’ and accepting new ways of communicating
And more…see detailed agenda below

View and print the Social Media for Corporate Communications conference agenda.

Maximize your time out of the office – Attend the interactive workshop day on Monday, June 20th!

Join your peers for 4 interactive, round-table discussions designed to help you get solutions for your most pressing challenges. These sessions will help you to establish a foundation before hearing the general session case studies.

Workshop A: Managing Your Brand Reputation: Maintain, Develop And Shape How The Public Views Your Organization, Zenna Consulting Group
Workshop B: Implementing A 4 Step Method For Creating Effective Branded Content Campaigns That Achieve Results, Mdeziel Media
Workshop C: How To Build A ‘Village Of Support’ And Boost Your Digital Personal Brand, Firebrand Group
Workshop D: Detection, Apology, Forgiveness: Key Strategies And Tactics To Creating An Effective Crisis Communications Plan, The Sound Advisory Group

Speakers Include:

Adrienne Chance,
Director of
Corporate
Communications
Topgolf

Edward Ford,
Enterprise Community Manager
Verizon

Shayla Bailey,
Deputy Director
Public Affairs
USDA AMS

Morgan Greco,
Vice President, Social Media & Fan
Engagement
A&E/History

Additional
Speakers >>

Agenda

View the Social Media for Corporate Communications schedule & directory.

Venue

MEETING SESSIONS WILL BE HELD AT:

AMA New York Executive Conference Center
1601 Broadway
(At 48th Street near Times Square – Entrance is on 48th Street)
New York, NY 10019
Customer Service: 877-566-9441 or 212-903-8060
Maps, Directions and Transportation
Sleeping Room Options and Rates

Sleeping rooms are available within walking distance at preferred rates at the hotels listed below. For details and links to make reservations at these hotels, click here: AMA’s New York Conference Center or click on the hotel name below:

Crowne Plaza Manhattan (located in the same building as Conference Center)
Belvedere Hotel (Add Promo Code AMA)
Novotel of New York
Sheraton Times Square
Hampton Inn Times Square North
Club Quarters Hotel, Midtown

Distance from airports:

John F. Kennedy International Airport, approximately 15 miles (estimate one hour travel time).

LaGuardia Airport, approximately 8 miles (estimate 30 minutes of travel time).

Newark International Airport, borders on the cities of Newark and Elizabeth, NJ, approximately 16 miles (estimate 45 minutes of travel time).

Venue Social Media for Corporate Communications

Pricing Information

The following are included in your conference registration: attendance, a conference folder and any additional meeting materials — including access to the digital dropbox to obtain electronic copies of speaker presentations — continental breakfasts, morning & afternoon refreshments, and evening networking reception.

Government or Nonprofit employees may receive $200 off each listed price. Contact us for details.
Register Now

Group Discount: Register 3 colleagues and the 4th is FREE! (4th person of team use promo code “4th”)	Registration Fee
3-Day Conference – ALL ACCESS PASS Includes pre-conference workshop day & 2-day general sessions (June 20 – June 22)	$2,999
General Sessions Only Includes 2-day general sessions (June 21 – June 22)	$2,099
Conference Materials Only (if not attending)	$495
“This conference was worth the investment of time and training budget. I learned a great deal from my peers at other companies and industries. From low-to-high budget, each presentation gave me ideas to take back to my organization and work with my team and other groups to see what is possible for us. The networking was invaluable! Loved the opportunities to chat and get to know each other.” – Sr. Manager Corporate Communications, First Solar Payment is due two weeks prior to the conference. If payment has not been received two weeks before the conference, a credit-card hold, training form or purchase order will be taken to ensure your space. GROUP DISCOUNTS: Four or more attendees, registering together, enjoy a savings of at least $1,699! Register three attendees and the fourth registrant is FREE! Note to small departments—register together with your colleagues from another organization and receive the same group discount. The free registrant must be of equal or lesser value. A.L.I. PAST ATTENDEE DISCOUNT: Earn conference attendance bonuses as you benchmark with other organizations. As a past A.L.I. conference attendee, receive a $200 discount off your next A.L.I. conference. CANCELLATION POLICY: You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $295 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization. PROGRAM CHANGES: A.L.I. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.

Registration Info

One

Online Registration

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Telephone Registration

888-362-7400, x0 (toll free)
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773-695-9400, x0

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Cancellation Policy: You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $295 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.

Reasons To Attend

5 REASONS THIS EVENT IS WORTH YOUR TIME AND RESOURCES:

1. Insights and examples from leading organizations and how they have integrated social media into their corporate communications strategies

2. Interactive panel discussions driven by you as attendees designed to help you choose which social media channels are worth your time and resources

3. Roundtable discussions: Network with your peers in an intimate setting, make connections that matter, share stories with those experiencing the same issues as you, and hear solutions from those who were once in your position

4. Manageable size group where you will have the opportunity to ask questions that you need answered. Here you will be an active participant, not just an attendee in a large audience

5. Tailor your learning experience by attending your choice of four pre-conference workshops

Past ALI Conference Attendees Include:

Sponsor

Showcase your brand, product, or services to key decision makers during an ALI conference.The unique setup of our events provide you with:

A low-pressure setting for networking with potential clients
Prime location in the conference meeting room – making it easy to strike up a casual conversation with attendees and speakers
On-site staff ensuring you get the most out of your sponsorship
Opportunity to participate in all sessions and share your expertise with conference participants in an organic way

Interested in becoming an exhibitor or sponsor?
Contact Allison Neill, Conference Producer via email or by phone at (773) 695-9400 x220 for more information.

Past ALI Sponsor Testimonial:

“With such an intimate and engaged group, we were able to have numerous conversations with the majority of the audience/attendees, so we could learn from them and explore business opportunities simultaneously. “

-Bonfyre

Video Sponsor

MadDash provides Corporate Video Solutions for the nation’s top organizations. Our consultative and technology-driven approach to video production and video marketing delivers the best in corporate communications, recruiting, and onboarding – all within a customized package. Learn more at maddash.net/about.