Social Media for Corporate Communications
Fresh strategies for storytelling, protecting your brand, and managing your reputation in a digital world
June 20 – 22, 2016 | New York City
Pre-conference workshop day: Monday, June 20
Main, two-day conference: Tuesday, June 21 and Wednesday, June 22
Join your peers and gain practical tips from leading organizations who have maximized the power of social media for their corporate communications strategy.
Learn how to leverage social media to spur creativity and collaboration within your employees, break through the clutter, and drive organizational culture and results. See real examples and hear best practices from organizations, including:
Hear Examples From…
The communication challenges corporate communicators face is constantly growing. Don’t let your social media strategy become a daunting task. Attend this conference and discover how to ensure that social media adds true value to your organization.
See real-examples from your peers as you learn how:
- Topgolf successfully developed a culture and communication strategy to promote innovative storytelling that resonated across the enterprise and extended beyond the company. Read more about Topgolf.>>
- Verizon fostered collaboration in order to align consistent messaging across all social media platforms. Read more about Verizon.>>
- FedEx turned engaged employees into brand advocates to tell their organization’s story. Read more about FedEx.>>
- U.S. Bank utilized Twitter and brand journalism to tell their organization’s story. Read more about U.S. Bank.>>
- Pratt & Whitney effectively used social media and their employees to support strategic business objectives and position their brand. Read more about Pratt & Whitney.>>
- Scholastic utilized new social media platforms such as Podcasts, Snapchat and Periscope to tell their brand’s story in new and exciting ways, while expanding its social reach. Read more about Scholastic, Inc.>>
What you will learn…
This one-track, vendor & sales pitch free format will provide you with practical & tactical examples and strategies that you can easily implement into your own organization. Return to the office inspired and ready to tackle your social media strategy, including:
- Engaging your audience with your story on a variety of social media platforms — and aligning your messages across channels
- Reigniting tired communications and writing copy that grabs — and keeps — your audiences attention
- Expanding your social reach in new ways that will connect on a deeper level with your audiences
- Creating engaging, branded content with an authentic tone, voice, and personality
- Using tools that will support your storytelling culture, including social media ambassador apps, your intranet, videos and more
- Choosing the right social media tools for your organizational goals, employees, and audiences
- Creating videos that boost your corporate communications effectiveness and your brand
- Taking control of your online reputation to manage and maintain a balanced reputation
- Preparing for what’s next in social media for corporate communications
- Shifting leadership into thinking ‘outside-the-box’ and accepting new ways of communicating
- And more…see detailed agenda below
View and print the Social Media for Corporate Communications conference agenda.
Maximize your time out of the office – Attend the interactive workshop day on Monday, June 20th!
Join your peers for 4 interactive, round-table discussions designed to help you get solutions for your most pressing challenges. These sessions will help you to establish a foundation before hearing the general session case studies.
- Workshop A: Managing Your Brand Reputation: Maintain, Develop And Shape How The Public Views Your Organization, Zenna Consulting Group
- Workshop B: Implementing A 4 Step Method For Creating Effective Branded Content Campaigns That Achieve Results, Mdeziel Media
- Workshop C: How To Build A ‘Village Of Support’ And Boost Your Digital Personal Brand, Firebrand Group
- Workshop D: Detection, Apology, Forgiveness: Key Strategies And Tactics To Creating An Effective Crisis Communications Plan, The Sound Advisory Group