Internal Branding & Employee Engagement
Reinventing Internal Communications to Drive Behavior Change and a Strategic & Brand-Centric Culture
September 9 – 11, 2014
Vancouver, BC
Learn practical strategies and step-by-step processes to help you drive change and a brand-centric culture linked with strategic goals, by:
- Developing a Plan for Internal Strategy Execution and Implementation to Enhance Brand Engagement Among Employees Across the Enterprise
- Using Effective Storytelling to Engage Employees
- Garnering Executive Buy-in to Build your Internal Brand Culture, Philosophy, and Strategy
- Utilizing Gamification to Increase Employee Engagement
- Using Data & Metrics to Determine Effectiveness of Internal Communications
- Leveraging Social Media & Enterprise Social Tools to Boost Morale & Encourage Communications
- Managing Talent – Recruitment & Training to Provide Necessary Skill Set to Your Team
- Engaging Remote & Global Workforces
- Using an audience-centric approach to engage remote and global workforces
- Utilizing Internal Social Media/Collaboration Platforms and Mobile & Social Tools to Enhance your Internal Marketing and Communication Strategies
5 REASONS WHY YOU MUST ATTEND:
1. 2 days of practical case studies presented by 16+ speakers from leading organizations that will provide insight on enhancing your own internal brand to engage employees
2. Meet Heads of Employee Engagement, Corporate Communication, Internal Branding, and Marketing in an intimate classroom setting
3. 4 optional workshops – discuss your biggest challenges in smaller peer groups
4. Gain Continuing Education Hours
5. Set your internal branding & employee engagement strategies in the right direction for 2015 & beyond!