Best Practices for Health Care Marketing Conference

This event has been cancelled. For more information, please contact us at maryrose@aliconferences.com or call us at 773-695-9400 x0. A full list of our upcoming conferences may be found on the ALI home page.

Strategic Marketing for Health Care | Chicago

Increasing patient experience, engagement, growth and positive business outcomes through the latest marketing strategies

July 30 – August 1, 2019 | Chicago

Pre-Conference Workshop Day: Tuesday, July 30
Main Two Day Conference: Wednesday, July 31 – Thursday, August 1

#ALI_HCMKTG

Who you will meet at the Strategic Marketing for Health Care conference…

It’s time to focus on your long-term marketing goals. Join over 50 of your health care marketing & communication peers in Chicago this summer to hear what tools and strategies they are using and why.

Discover how other organizations are developing strategic marketing plans, reaching different generations through various channels, identifying brand champions, and sharing powerful employee & patient stories through mobile apps, social media, websites, video, and more.

See live examples and proven strategies from your marketing & communication peers at:

Meet your speakers.>>

Learn Differently. Think Differently. Act Differently.

Each session will provide you with an inside look at how your health care peers have elevated their marketing department and added value to their messaging. Your audiences are in demand for the information, be the one to provide it to them.

Attend this 3-day conference designed for health care marketing & communication professionals and learn how:

Children’s Mercy Kansas City found the best blend of channels to achieve their brand’s various goals
Trusted Health Plan provided white glove service to each member affordably and efficiently
MedStar Washington Hospital Center created a system of communications that builds credibility and trust through consistency, two-way dialogue and feedback loops
Northwestern Medicine used video to power their unique brand story
Assurance developed an authenticity strategy that shaped how they developed and shared messages across all mediums
& more!

View and print detailed agenda.>>

Maximize your time out of the office – Attend the interactive workshop day on Tuesday, July 30

Join your peers for 3 interactive, round-table discussions designed to provide you with solutions for your most pressing health care
marketing challenges. These interactive workshops will prepare you for the two-day general sessions, provide you with hands-on
training and allows you to dive deep into the topics that mean the most to you.

Workshop A: Starting with You – How to Create High Performance Teams, Pivot Health Advisors, Inc.
Workshop B: The Rise in Consumerism – Tactics to Increase Patient Engagement, Loyalty, C-Suite Buy-In and ROI, JAM3 Strategic Marketing
Workshop C: Critical SEO Strategies and Tactics Every Health Care Marketer Needs to Know in 2019: Drive Revenue, Nancy Burgess Strategic Marketing, Inc.

Hear what previous ALI conference attendees have to say:

Agenda

View the Strategic Marketing for Health Care schedule & directory.

Venue

All meeting sessions will take place at:
The University of Chicago Booth School of Business
GLEACHER CENTER
450 North Cityfront Plaza Dr.
Chicago, IL 60611
Phone: 312.464.8787
Map and Directions

Chicago Booth’s Gleacher Center is located in the heart of Chicago’s downtown just off the Magnificent Mile. It’s close to the Loop, shopping, and hotels. The building features stunning views of Chicago’s skyline and waterways and is equally convenient to both Chicago International airports (18 miles from O’Hare; 13 miles from Midway).

RECOMMENDED HOTELS WITHIN WALKING DISTANCE

Sheraton Grand Chicago
301 E North Water St, Chicago, IL, 60611, 800-524-1357

Hyatt Regency Chicago
151 East Wacker Dr, Chicago, IL, 60601, 800-544-9484

Loews Chicago Hotel
455 North Park Drive, Chicago, IL, 60611, 800-551-3019

Intercontinental Chicago Magnificent Mile
505 N Michigan Ave, Chicago, IL, 60611, 800-524-1357

Swissotel Chicago
323 E Upper Wacker Dr, Chicago, IL, 60601, 800-524-1357

Chicago Marriott Downtown
540 North Michigan Avenue, Chicago, IL, 60611, 800-551-3019

Radisson Blu Aqua Hotel
221 N Columbus Dr, Chicago, IL 60601, 800-333-3333
Book here for 10% off the best available rate

Pricing

The following are included in your conference registration:

case studies, interactive sessions, networking opportunities
conference folder with meeting materials
access to the digital Dropbox to obtain electronic copies of speaker presentations – including an attendee networking list
continental breakfasts, morning & afternoon refreshments, and evening networking reception
Certificate of Completion to show proof of attendance when submitting CEUs to fulfill various certification requirements

*No additional discounts/promo codes may be used with the one-day-only rate or vendor rate. Contact us if you have any questions about pricing.

Register NOW

Sponsors

Sponsorship Information

Showcase your brand, product, or services to key decision makers during this ALI training specific for professionals working in health care marketing and communications. The unique setup of our events provide you with:

Digital Workplace Strategies for Employee Communications | Nashville

Prime location in the conference meeting room – making it easy to strike up a casual conversation with attendees and speakers
A low-pressure setting for networking with potential clients
On-site staff ensuring you get the most out of your sponsorship
Opportunity to participate in all sessions and share your expertise with training participants in an organic way
Customization of each package to maximize your time onsite

Interested in becoming an exhibitor or sponsor?
For pricing information and package details for this training please contact the producer directly:

Kris Henley, Training Producer by email or call (773) 695 – 9400 x226 for more information.

**Limited sponsorship opportunities are available.

"...A really nice mix of topics, speakers, and industries."

ALI Strategic Internal Communications attendee

"It was great to hear the inside scoop from so many peers."

H. Sivec, HR Communications Manager, Commonwealth Financial Network

"The group discussions are very valuable."

"...Always enjoy hearing about the programs being used at other companies."

M. Chapman, Siemens

"Loved the reaffirmation that we are all going through similar transformations."

Cynthia H., Communications Director, Aetna

"Loved it! I have so much great content & ideas to take back to my team."

Cheryl R., Verizon Wireless

"This was my first ALI event and it was so rewarding. I enjoyed the small groups, the intimacy of the outings and the opportunities to network with so many professionals who are doing the same thing as I do. It was so inspiring, encouraging and I learned a lot."

A. Neal, Supervisor Web & Writing, Chevron

"..Many easy opportunities to network and interact."

D. Johnson, Assistant Director of Organizational Communications

"Very good. This was my second ALI conference and I remain thoroughly impressed."

J. Harrison, Sr. Manager Global Internal Communications

"Great variety of topics. Well-spoken presenters."

R. Butts, Children's Health

"I think this event was a perfect combination of presentations that presented process, approach, concepts, and models and practical applications."

R. DeMarco, Managing Director, Inward Strategic Consulting

"I had a great time at the conference and learned a lot."

L. Young, Digital Marketing Manager, Urban Adventures

"Every ALI conference I’ve attended has been chock-full of meaningful – and practical tips. Keep up the good work!"

Corporate Communications professional

"A good mix of interactive sessions, opportunity to connect with peers, tactical case studies, & general sessions."

ALI intranet conference attendee

"Content was great overall and I met some fantastic people."

Internal Communication Manager, Cuyahoga Community College

"Favorite part of these meetings is knowledge-sharing & networking. I learn so much from my peers."

"I learned so very much and look forward to incorporating these practices back at work."

"I loved the conference! I think the line-up was terrific... The organization was great and I loved the intimacy of the group."

J. Testerman, Manager, Corporate Communications, Scripps Networks Interactive

"Great, varied content…energized me! I’m inspired to take all of this back to DaVita."

Kristin H., DaVita Healthcare Partners

"Very useful conference - excited to come back!"

S. Melton, Linn Energy

"Valuable information shared. Intimate setting made it easier to share challenges and successes."

Trina M., Connections Education

"I loved all the group interactive discussions."

M. Evans, Internal Communications Manager

"Appreciated the discussion opportunities and quality of speakers."

Strategic Internal Communications, Boston, 2015 attendee

"Loved opening (pre-conference) workshops."

Senior Program Manager, Douglas County

"Really appreciate different viewpoints from a variety of professionals in different industries."

"The interactions and engagement were great – good group of people from a variety of industries."

"GREAT conference! I loved the format... and I am BLOWN AWAY at how well you were able to keep everything on track. Unheralded."

B. Ledig, Internal Communications Manager, Capital Power

"I liked that the speakers were a part of the conference and accessible."

Marketing Communications Specialist, Western & Southern Life Insurance Company

"I consider a conference to be a success when my curiosity and intellect are piqued by new ideas and approaches"

Cathy Spark, Director, Marketing and Communications

"One of the best conferences in terms of content & speakers...I will definitely be back."

Director, Global Employee Engagement, FIS

"Sessions were great! Great cross-sectional group of presenters."

"I feel more confident that my organization is keeping up with current trends & best practices."

S. Melton, Linn Energy

"Heard a lot of examples of things we could take back home to improve communications & the digital workplace as a whole."

ALI intranet conference attendee

"Thank you for probably the best conference I have ever attended. It was exceptionally well organized and well executed. I loved every minute of it."

Julia Orlando, Corporate Communications, Export Development Canada

"Loved the interactivity. Great presenters."

T. Resing, Jive Software

"Very professionally delivered. Presenters did a good job."

Brenda N., Associate Director HR Communications, Yale University

"Excellent contributions, great flow, very well-organized."

S. O'Leary, VP Human Capital, Convene

"Good, timely discussions"

IT Project Manager, Victaulic

"It’s great to hear where everyone is in the development process and what the challenges are – we’re not alone!"

"Great speaker lineup & some fantastic networking."

Social Media Communications Strategist, BCBSNC

"I learned a lot & enjoyed hearing from others who do what I do."

Employee Communications Specialist, Epson Portland Inc.

"Super engaging, great content. Loved it."

Manager, Digital Communications, Regeneron Pharmaceuticals

"Great combination of interactive sessions and traditional speakers as well as case studies and theories."

Christina A., Strategic Communications, Iowa Department of Transportation

"I love the small size, which allowed for good questions & conversation!"

Internal Communications, Sr. Associate at McGladrey

"I really enjoyed the different perspectives"

HR Generalist, SterlingBackcheck

"Great networking and it got my brain churning..."

Human Services Planner Evaluator, Buncombe County

"Very few conferences are focused on internal (communications). I was very pleased to hear from others. THANK YOU!"

S. Staley, Mutual of Omaha

"Loved seeing different ways issues were addressed & problem solving scenarios."

"A lot of great content and good speakers."

Senior Program Manager, Douglas County

"The training was excellent! I got a lot out of it, and I look forward to attending another one sometime in the future."

"Every presentation flowed smoothly...I was a sponge soaking up hundreds of great ideas"

Communications Coordinator, City of Eden Prairie

"Good to have (the) opportunity to hear from other attendees."

Senior Program Manager, Douglas County

"Learning from peers is a fabulous medium."

ALI intranet conference attendee

"I loved the diversity of speakers."

Jessica K., Internal Communications Associate, EMC Corp

"I do like the diversity of the presenters!"

Senior Manager Internal Communications, FireEye

"Love the case studies!"

"New friendships and connections - Loved it!"

Internal Communications Manager, Grand & Toy/Office Depot

"The small group allowed for dialogue and real idea sharing"

Director, Talent Management & Engagement, North Shore-LIJ Health System

"The conference last week was outstanding...It was exceptionally organized with a talented and diverse set of speakers."

"Great information that I take and use in my workplace."

"Case studies from other companies helps validate issues and share successes. [You] can always find a golden nugget!"

J. Mojica, Employee Programs Manager, National Instruments

"Spectacular conference. Extraordinarily useful content. Very easy to take back to team."

ALI intranet conference attendee

"The presenters were wonderfully diverse!"

H. Sivec, HR Communications Manager, Commonwealth Financial Network

"Really great presentation with real-life, valuable info."

"Great group of attendees made for great discussions."

J. Miniano, Strategic Communications Specialist, Maxim Healthcare Services

"I really learned so much...stellar conference and speakers."

"Very well done...great variety of speakers and content."

N. Baudler, Internal Communications Manager, Hormel Foods

"Great presentations. Great attendees. Learned a lot."

ALI intranet conference attendee

Strategic Marketing for Health Care | Chicago

July 30 - August 1, 2019

Chicago

Strategic Marketing for Health Care | Chicago

Increasing patient experience, engagement, growth and positive business outcomes through the latest marketing strategies

July 30 – August 1, 2019 | Chicago

Pre-Conference Workshop Day: Tuesday, July 30
Main Two Day Conference: Wednesday, July 31 – Thursday, August 1

Agenda

Venue

Pricing

Register NOW

Sponsors

Meet Your Speakers

Who Should Attend?

Topics Covered

Why It's Different

5 Reasons Why This Conference Is Different!

What Past Attendees Say:

Past Events

Past Events

Past Events

Past Events

Past Events

Past Events

Past Events

RELATED EVENTS

VIRTUAL: Mobile Apps for Internal Communications

Strategic Internal Communications | Canada

Government Customer Experience Training | Washington, DC

Strategic Marketing for Health Care | Chicago

July 30 - August 1, 2019

Chicago

Strategic Marketing for Health Care | Chicago

Increasing patient experience, engagement, growth and positive business outcomes through the latest marketing strategies

July 30 – August 1, 2019 | Chicago

Pre-Conference Workshop Day: Tuesday, July 30 Main Two Day Conference: Wednesday, July 31 – Thursday, August 1

5 Reasons Why This Conference Is Different!

Past Events

Past Events

Past Events

Past Events

Past Events

Past Events

Past Events

RELATED EVENTS

Pre-Conference Workshop Day: Tuesday, July 30
Main Two Day Conference: Wednesday, July 31 – Thursday, August 1