September 11 - 11, 2018
San Francisco
Autodesk, Inc.
Meet the Experts
Cindy Crescenzo, President, Crescenzo Communications
Ok, I’ll admit it. I’m a numbers geek. I really, truly love spreadsheets … and color coding. I can’t help it! It’s who I am.
But, this geeky passion has helped thousands of communicators all over the world. My focus is helping you gather the data you need to transform your career. That’s right. I said transform. I’ve seen it happen, and it’s the most rewarding aspect of what I do.
My background is in marketing communications, with a focus on audience research. And, believe me, I lived and died by my spreadsheets.
The fact is, the numbers help fight the battle of ‘that’s the way we’ve always done it.’ We’ve all heard it before. Hell, you probably heard this exact phrase this morning. Organizations are often afraid of change. But believe me, the numbers and insights from your target audience are the ammunition you need to get your executives to change their mind.
And, that’s what I do. Every year, either through speaking and training engagements or consulting projects, I help dozens of communicators all over the world put a measurement and research strategy in place. And, you know what? It doesn’t have to be complicated!
I believe that getting the numbers you need doesn’t have to be intimidating and convoluted. I specialize in simplifying the process and giving you the tools you need to do the heavy lifting for you. I’ll also show you the best ways to report your data so that you know what to do with the numbers once you have them.
And, if you decide you’d rather have me do your measurement and research for you, consider me part of your team!
Using proven techniques to create successful surveys, focus groups and executive interviews, I collect, analyze and compile the data for organizations of all kinds and sizes, and I’ll help you win the battle to communicate differently.
And, it doesn’t stop there. With help from my husband, Steve, we then infuse the numbers with creativity and the best practices in communications.
The result? People sit up and pay attention to what you do … and you become a strategic partner in your organization, instead of an order taker.
Connect with Cindy @creativecomms
Steve Crescenzo, CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker, workshop leader, consultant, and coach.
I started Crescenzo Communications 15 years ago, after leaving my post as Editorial Director/VP of New Product Development at Ragan Communications. The idea was that I would help companies—through workshops, speaking at conferences, and consulting—take the “corporate” out of corporate communications and replace it with “creative.” I wanted help companies improve their content and ramp up their communication vehicles.
It worked. I filled a need, and the company took off.
But, after running the company myself for six years, I finally realized what my strengths and weaknesses were.
I was very good at speaking, consulting, training, writing, and evaluating communication vehicles and channels.
I sucked at everything else.
I sucked at running a business. I sucked at invoicing and filing and budgeting and scheduling and being organized and marketing and paying taxes.
Well, as you can imagine, all the stuff I sucked at was starting to affect the business, so I talked my at-the-time girlfriend, now wife, Cindy into leaving her post as a marketer (you can read her story down below mine) and coming over to run the company.
Again, it worked.
Within six months, she had the company running like a Swiss clock, and was also building her own client base and working with me on communication audits. Since then, we’ve created our own seminars and workshops and have taken them all over the world—England, Europe, Canada, Brazil, Australia, New Zealand …it’s been quite a ride, and we’re not done yet!
We’ve worked with some amazing companies and would love to talk about how we can help you.
Connect with Steve @crescenzo
