1-Day Masterclass with Steve & Cindy Crescenzo: Advance Your Internal Communications
Do Less and Do It Better!
Tune up your internal communications strategy in just 24hours with practical tips to help you reach, educate, engage, and motivate your employees
September 11, 2018 | San Francisco 9:00 am – 5:00 pm
If you fail to plan, you can plan on failing…so let us help you build a strategy that will allow you to reach, engage, educate and motivate your employees. In this one-day, information-packed class, you’ll leave equipped with a communication strategy specifically targeted for your organization based on your communication goals and objectives.
Cindy Crescenzo President Crescenzo Communications
Steve Crescenzo, CEO Crescenzo Communications Workshop Leader
What you can expect…
Unlike any other Advanced Learning Institute conference, this will be a 1-day session that will cover everything you need to master internal communications. You’ll have the opportunity to take a deep dive into topics that mean the most to you and gain insights you need to build a successful communication plan, including learning how to:
Outline the strategic goals of the organization, and draw a direct line from your goals to your communications
Outline your audience needs
Define your key messages
Align your messages and audience with the proper vehicle(s)
Help you balance the “need to know” content with the “nice to know” content
Identify tactics and timing: what do you need to do, or have in place to carry out this strategy or overcome your challenges?
Create a content strategy that will allow you to do less…and do it better
Create an overall timeline for your communications strategy tied to key objectives and milestones
Craft a measurement plan so you have an ongoing understanding of what’s working and what’s not
Evaluate your current communication vehicles
Take those tired, old stories and flip them upside down — so that people actually pay attention to them
Coach your executives and subject-matter experts so they help you create great content—instead of serving as an obstacle
Make the important interesting
Use the new tools available to communicators — including social media and multimedia channels—to turn one-way content into interactive discussions
Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
Use all of your channels together to reach, engage, motivate, and inform your various audiences
Use your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different and see if it works.”
Change hats and write effectively across all media