11:50am – 12:25pm
This session will provide you with strategies and tools that will help you show busy executives and employees what digital media can do for them including efficient, hard-hitting, and even some free-of-cost platforms for imparting strategy and vision, for reaching employees globally, and even for high-touch employee recognition.
You will hear about universal applicable experiences of robust and successful digital internal communications campaigns, including how to:
• Demonstrate return on investment – how it is worth your employees’ time & energy
• Determine the right software for the job depending on your own digital-media fluency, your budget, and your audience
• Engage, motivate and address inherent human need for status, recognition, prestige, and attention
• Establish a brand that your employees want to “follow”; maintaining a consistent, authentic executive voice; encouraging two-way dialogue
• Improve, monitor, measure, and refine the effectiveness of your digital communications
• Invest in programs that enable you to get the word out more pervasively, timely, and clearly than via traditional channels alone
Nicole Rutledge, Digital Communications Manager, CEO & Executive Communications,
Philips Healthcare
- Date:July 16, 2014
- Time:11:50 am
- Event:Strategic Internal Communications